For more about Strategy&, see www.strategyand.pwc.com. It did this while maintaining, as New York University and IESE professor Pankaj Ghemawat has noted, consistently high profitability levels. A solution, by contrast, cannot be that easily replaced. Its strong presence in the market has also helped in boosting the product image and helped it to rise from the shadows to become the third-largest cement company in the world. Ignacio Madridejos: Patrimonio Hoy, which we started in Mexico in 1998, was one of our first moves in this direction. It was all about finding what worked best and then enforcing those standards. Web. How do you interact with customers? Strategic Analysis of Cemex Case Solution,Strategic Analysis of Cemex Case Analysis, Strategic Analysis of Cemex Case Study Solution, Introduction Cemex was founded by Lorenzo H. Zambrano in 1906. CEMEX's Strategic Mix - strategy+business Were constantly moving, constantly looking to be better. But if we sent out the same truck to fill an order of six units, wed only generate $360. San Agustin: RMC was one of our first acquisitions of a company with businesses in multiple countries. And the practice had a very high-level overseer: Mr. Zambrano himself, into whose email inbox all of these reports flowed. Strategy+business is a trademark of PwC. the first was to make credit accessible for the poor before selling cement; the second was to improve brand perception of CEMEX among these customers through building trust; and the third was to change or improve distribution methods and construction practices so that they deliver more efficiency and cost-effectiveness to low-income customers. There were not many companies that could use pet coke. Ready-mix concrete is a downstream product. Three key areas of improvement were identified; It is a known fact that the low-income segments lack financial discipline and hence, not considered to be creditworthy. For most of our products, Shift shows the specifications and a video of what the product does.