That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Now, however, European football is faced with a new form of competition. Earlier on Saturday, Leeds game against City on Skys two channels pulled in 1.5 to 2.2 million viewers, which is about par for the course. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. or To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. Very decent again, by their norms. Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. The previous agreement with PPTV, signed in 2019 and due to run until 2022, ended after a 160m payment due in March was not received. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. There has been much talk of the broadcasting bubble finally bursting and, while that might well be a premature surmise, there's a sense in which the upwards spiral of television money is no longer guaranteed. Related readings: According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. The average audience per game for the English Football League (EFL) is currently up ten per cent YoY. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th Clubs will also be able to share short in-play clips to engage with supporters, the first such deal the Premier League has done anywhere in the world. We support credit card, debit card and PayPal payments. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. Why wouldnt they be? "In China, we are very happy that our partner WIN TV has reached an agreement so that some matches will be seen free-to-air on local stations.". China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related AFP. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. (Image: VALERY HACHE/AFP via Getty Images). Charlton: China's World Cup misery saddens me We want as many people This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continents market. "That said, we are obviously happiest when we can match strong revenue with good viewing figures. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. Something went wrong, please try again later. As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. Barclays Asia Trophy set to sparkle in Beijing. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. It was their primary subscription driver for many years, after all. Now, China has begun to tread on Europe's toes in even more emphatic fashion. Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. One only has to look to industry and manufacturing to see that, once China decides to flex its economic muscles, its European rivals struggle to respond in turn. Illegal streaming is an ever-present issue to build into these numbers. After years of free-to-air broadcasts, the exclusive TV rights until the end of the 2009-10 season were awarded to small digital broadcaster Win TV in 2007, resulting in millions of Chinese fans being unable to get their weekly fix of Premier League action. It was also the most-watched EFL Cup final on record for Sky. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. It suits Chinese Super League owners to keep spending so lavishly, because lavish spending has the potential to compromise the integrity of European football. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. Indeed Sky hand in hand with the Premier League have conducted a 28-year propaganda campaign to convince us that it is very big and very popular. Exclusive: The Champions League has suffered a decline in viewers for the competition's group stages, with numbers below the levels of the last two seasons as UEFA feels the impact of the pandemic, Sign up to the free Arsenal newsletter so you don't miss the latest Gunners news, straight to your inbox. It is understood the reasons for the termination were financial rather than political. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. personalising content and ads, providing social media features and to Available: https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21, Immediate access to statistics, forecasts & reports, Top TV shows by total viewer numbers in the U.S. 2021-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Viewership of live sports in the U.S. 2021-2025, Digital live sport viewership in the United States 2021, Average per game TV viewership of NFL games in the United States 2010-2022, TV viewership of selected National Football League games 2022, NFL Monday Night Football average viewers 2015-2022, NFL Thursday Night Football average viewers 2015-2022, NFL Pro Bowl viewers in the U.S. 2000-2023, Viewership intent on the NFL in the U.S. 2022, by gender, Super Bowl TV ratings in the U.S. 1990-2023, NFL Super Bowl halftime show viewers in the U.S. 2023, Super Bowl viewers in the U.S. 2017-2023, by platform, Streaming viewers of the Super Bowl in the U.S. 1990-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average viewers of the NBA Finals in the U.S. 2022, Average U.S. TV ratings of NBA Finals 2022, NBA All-Star game viewers in the U.S. 2003-2023, TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership NHL Stanley Cup games 2008-2022, Average U.S. TV ratings NHL Stanley Cup games 2006-2022, TV viewership MLB opening night on ESPN 2022, MLB World Series TV viewership in the U.S. 2000-2022, MLB World Series TV viewership in the U.S 2022, by game, MLB World Series TV ratings in the U.S 2022, by game, MLB All Star game viewership in the U.S. 1992-2022, Average number of MLS TV viewers in the U.S 2012-2021, MLS playoffs TV audience in the U.S. 2019, UEFA Champions League Final viewers in the U.S. 2022, FIFA World Cup Finals average viewership in the U.S. 2018-2022, Women's World Cup Final viewership in the U.S. 2019, Average number of U.S. TV viewers major golf tournaments 2021, TV ratings for final round of The Masters in U.S. 1997-2022, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Daytona 500 TV viewers in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series 2022, NCAA basketball March Madness average TV viewership 2022, NCAA college football TV ratings and viewership 2020, Employment in Premier League clubs in the UK 2013/2014, by type, United Kingdom: employment in the Premier League in 2013/2014, by type, Enterprise value of top tier football clubs in Europe 2022, Contribution of the Premier League to the GDP in the United Kingdom 2013/2014, Tax contributions of Premier League clubs in the UK 2013/2014, by type, Premier league football clubs revenue in England 2016/2017, by stream, Revenue from Premier League TV broadcasting rights 2001-2016, Average UK television viewership of the English Premier League 2010-2017, by channel, UK: average matchday attendance of football clubs 2015-2020, by league, Favorite viewing method to watch FIFA World Cup in the U.S. 2018, Streaming viewers of FIFA World Cup games in the U.S. 2018, Revenue from Premier League broadcasting rights 1992-2019, West Bromwich: most expensive season ticket 2016-2019, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Distribution of MLS television audience during 2013 regular season, by income, Annual income of Hong Kong Football Association FY 2020, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s), Find your information in our database containing over 20,000 reports. This means that we may include adverts from us and third parties based on our knowledge of you. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. For the time being, this unique and lucrative relationship shows no sign of halting. I was told by someone in the illegal streaming business that this is a huge issue outside of the UK but less so domestically. You can change your cookie settings at any time but parts of our site will not function correctly without them. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. As always you can unsubscribe at any time. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. From there it all gets a bit weird. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. Major League Soccer is beginning to seem rather miserly in comparison to its Chinese counterpart, its financial sinews looking withered and scrawny next to the bulging might of the Super League. Sports Media Watch. We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. READ MORE: How Football Explains Capitalism. Its still there and is still watching in admittedly relatively small numbers most of the time on Sky and especially on BT Sport. For owners of Chinese Super League clubs, it represents a way to build up political links by actively participating in the government's plans. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. No side in British history has ever come close to shapingtheir identity and their brand imagetoward an Asian audience quite like Cardiff. But what do the viewing figures tell us about the new seasons popularity? China has the most Premier The audience across Africa was 290m. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. Since then, things have been ramped up several notches. With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. Wow, 14 million people watched two Premier League games!!! Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Heres why China poses a serious threat to European dominance. The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. You only have access to basic statistics. Standard Digital includes access to a wealth of global news, analysis and expert opinion. China has been the English top flight's most lucrative overseas television rights territory. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. Or by navigating to the user icon in the top right. One only needs to look to Major League Soccer, the J-League, the A-League, the historical NASL, and various extravagant vanity projects in the Middle East to see that attempting to compete with the grand old clubs of Europe, whether directly or on a limited scale, is more often than not a fruitless endeavour. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. As the Rangers slip out of the top flight, another Malaysian-owned team, Cardiff City,take their place. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. You can still enjoy your subscription until the end of your current billing period. [Online]. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. When it comes to the latest overseas league to take on the old powers of Europe, there seems to be a comprehensive new strategy for overcoming the biggest and most illustrious clubs. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The cookies You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. In, Sports Media Watch. Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. Meanwhile, Manchester City recorded the highest pay out out of the English clubs at 23.8m despite only making it one round further than Tottenham. The latest rumours and stories from around the world of football. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." In other words, about one in four people watching TV at that time were watching MOTD. Both Jan Vertonghen and Matija Nastasic face a race against time to be fit for the Prems opening weekendthe pair a legacy of the demands of the Barclays Asia Trophy, a preseason romp that saw Manchester City, Sunderland and Tottenham compete alongside South China Athletic Association. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. The ideal entry-level account for individual users. The estimated figures were normally much higher than the actual numbers of spectators in the game. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was terminated with immediate effect earlier this month. Obviously, this isnt true. Its without doubt a much worse version of football without the crowd providing an atmosphere. While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? Saturdays Manchester City-Arsenal game averaged a TAD of 476,000 viewers. They will continue to drive up transfer fees and wages, squeezing the football economy further. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. Profit from the additional features of your individual account. The difference with the Super League is that Chinese businessmen are not interested in making a profit from their clubs, at least not in a direct financial sense, but rather in gaining political capital by furthering the objectives of the Chinese state. analyse how our Sites are used. offers FT membership to read for free. Compare Standard and Premium Digital here. More than half of this season's remaining 372 matches will be made available free-to-air in China, with the rest accessible via subscription. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. Statista. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football.
Southport High School Football,
Michael Taylor Mayor,
Articles P