can automate your processes, minimize your headaches and, most importantly, save you time. A subject line has a triple threat combination of not only eliciting FOMO, but being brief and providing urgency as well. Make it easy for your prospect, and youll get much better responses. The trouble is that touching base is an overly-used piece of business jargon. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). The follow-up email is also important to send after phone calls, meetups, in-person introductions and networking events. But never fear! Save my name, email, and website in this browser for the next time I comment. One way to show that you genuinely understand the pain points and needs of your prospects is to reach out to them about emerging challenges in their industry. Example: {!Action} {!Hard Success Metric} Like {!Customer}. Feel free to read our article on building sequences . Interestingly, while Follow-Up was a top 10 highest-performing subject line phrase in 2016, Following Up and Follow Up were two of the most popular and least effective. too! Sometimes it makes sense to touch base with your previous clients to see how theyre getting on with their new supplier. Example: Hey [stakeholder name]. Putting the main point of the email in the subject line is a better alternative. 1) Keep it short and simple. Keep all your relationships in one central place, Build and maintain personalized relationships at scale, See how your business is doing with custom reports, Manage your contacts, deals, emails and more in one place, Save time by connecting Copper to popular apps and tools, Move relationships forward while you're on the go. Be sure to have a contact form on your page as well as anything else you can think of that will allow people to get in touch with you., This is very important because if someone cannot easily get in touch with you they may simply go away without giving you any information or feedback that may be helpful. Manage clients and deals from one central place. Youre proving that you arent just another face in the crowd. Reality #5: Using next steps in your follow-up subject line can score you a 70% open rate. Many automation platforms, like Mailshake, connect directly with your CRM and many other tools through native and Zapier integrations. Not only that, but the word share here could create a subconscious feeling that they should reciprocate and reply. And it dropped reply rates in 2016 to below average: Want to write a touching base email subject An effective email subject line is key to getting your message read. Which is the first step in getting them to touch base with you. Overuse! You will commonly read that shorter subject lines increase opens. This is a lot like sending an ebook or white paperyoure providing value. This can be a positive affirmation, a recipe, or even just asking them how their day is going. This is going to require knowledge of your prospects business, their specific problems, and your value proposition. When you send a touching base email, youre making contact to achieve a specific purpose, such as: An example might look something like this: Hi Beverly!Im just touching base to see if youve had a chance to discuss our proposal with your team. Why it works: Its short, conversational, and to the point. Using a question in your subject line is also a great way to get people to open your email. (It's believed to derive from baseball, where a player must touch four bases to score a run.) While sending 20 emails over a two-week span would be considered spam, theomni-channelapproach demonstrated with this subject line shows that youre seeking a genuine connection and are going to be respectfully persistent. Reason to Reach out: The prospect just hired a new employee on their team. You send a follow-up email and hope for the best. The goal of this question is to find out what's personally important and meaningful to the prospect. When meeting in person just isnt practical, RingCentral Video lets you speak face-to-face with clients and colleagues from anywhere, on any device. You can also experiment with adding the company name or mentioning a mutual connection or shared experience you found during your research. When it comes to writing an email subject, its important to keep it short, sweet, and to the point. Touching base emails are the best way to keep in touch with people in a professional setting. If you could wave a magic wand and solve your biggest problem what would it solve? {!1-word success metric}. Like this: SQL., How to {!action} {!outcome} Like this: How to Fasten Deal-Close. That shows persistence and an element of urgency. This is a very simple yet effective touching base email subject because it is supportive but not too clingy. "Let's meet this week" It also maintains a friendly and conversational tone. When writing a touching base email, try to give the person you email something they need. This will make the difference between standing out or being ignored. Why it works: It showcases that youre human and made a mistake. No matter what type of relationship you have with someone, it's important to be professional. Because the email is generic, easy to put off, and overall uninspiring. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. Innovate and scale faster with less crm busy work. However, when prospecting by email, the gatekeeper is often the prospect themselves. Why it works: The ultimate goal of a follow-up email is typically a call or meeting, so why not throw a Hail Mary and ask for one? Most experts think Americas favorite pastime inspired the phrase. Its also a great alternative to overused subject lines such as, Checking in or Touching base, which have zero value. What are they passionate about? 18. It's just screaming, "I want to take from you!". What is a touching base email? "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. The open-ended just touching base line is overdone, underwhelming, and easily forgettable. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on inside your company and that you're still actively doing things.We've already talked about how to write effective subject lines, but here's a step-by-step guide on how to make them great:Open with "Hey [Employee Name]" or "[Company Name]" (No last names).. Im Following Up on Our Last Conversation, Sorry for the Delay in Getting Back to You. Want to stand out from the dozens of competing emails? If they havent responded by now, then theres a good chance the emails arent being opened, so this added urgency could grab their attention enough to read your email. If you want your clients, colleagues or friends to work with you, ask them! I think it could help take [their company] to another level. The goal of your message is for the prospect to see value and reply or agree to a next step, depending on the scenario. Subject lines are important for touch base emails. This proactive measure lets them know that your company has their best interests at heart, and gives you a better insight into the specific issues facing the players in their market. The touch base email has a bad reputation because a lot of sales reps and SDR teams send lazy follow-up emails like the example above. Coming up with a good subject line can be harder than it seems. What to do: Test follow-up with the bottom performers to see if your audience produces similar results. Our data scientists recently powered through subject line data from more than 100,000,000 emails sent by 7,839 companies to uncover patterns behind opens and replies. Whats been your favorite idea from our list? To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. That way you can personalize your emails at scale, schedule your follow-ups or even set up triggers based on recipient actions, and manage all your leads in a single location. Touching base email subject examples:1. Spread the word and help us find great candidates, Can I borrow your brain for a quick sec?. Data shows that it is finally time to retire this off-putting subject line phrase: trying to connect. First, it ensures that your email will be opened and read. Step 1 - Qualify interests before agreeing to get back in touch. Touch-base calls are the voice-based equivalents to touch-base emails. For instance, you can send your initial email, then call a couple days later, follow them on Twitter the following week, and try emailing again a few days after that. See how easy it is to build lasting relationships with Copper. Continue the conversation with the context you just received. For example: "Thank you for being my best friend. The trick here is to forward the link with a quick yet insightful comment. By writing a subject that is motivating and positive, they will think of your email as their favorite thing in the morning. The 117 different approaches to the email subject line that weve compiled in this blog post, should give you plenty of ammunition for your own emails. It is a simple way to show that you are paying attention and are interested in what others have to say. The prospect was too busy to engage and asked you to try again on Friday afternoon or In about 3 months. 5. If you can, try to come up with a headline that will make the reader curious about the emails contents. For More: How to write a good email subject line That Opened 10x. Neglect it, and your campaign suffers. So if youre looking for a way to improve your email communication, consider using a touching base subject line next time you write an email. They found that subject line especially useful as a direct follow-up to leaving voicemails with another short sentence about trying your line to show added commitment and persistence. Email content: Short paragraph (include a link or attachment if possible) focused on ONE thing. We hope these examples inspire and offer some new ideas to help make sure all those touchy-feely words are actually working towards getting more people opening and reading your messages! Give me some insight here. Propose a meeting If the purpose of your email is to set up a meeting with a colleague, consider including specifics about the event, such as the date, time and location. Example: Hello [prospect]. This creates the opportunity for you to meet them in person without forcing the matter. The Don'ts. Touching base is a popular idiom primarily used in business circles. Touching base emails are the best way to keep in touch with people in a professional setting. All they have to do is check their calendar and write a quick response. RingCentral's cloud-based business phone system lets you make and receive secure calls using your carrier minutes, Wi-Fi network, or cellular data across all your devices. The lack of a call to action can stall the conversation rather than propel it forward the exact opposite of your intent. While I wouldnt lead with a subject line like this, it can work wonders after 4-5 failed touchpoints, so long as you follow up properly in the emails body copy. Calculate commissions and pay your team accurately, and on time. Whenever youre making contact with a prospect or customer via email, you should make sure your message is clear, to-the-point, and contains some personal relevance for the recipient. Do the opposite of what you normally would, and you might find the results surprising. The human brain cant help but respond to questions. Copyright Vouris. Created by Outlancers. That way you come off less spammy. So in this article, we are going to cover: Your first pitch was cut short. Instead of waiting to send a touch base email you can find out their areas of interest and follow up with something to add value to their day. For every email you slap this subject line onto, the chances of your email ever getting replied to drops to one in ten. Automatically. Are there any email Subject Lines that get open quickly? You can use your congratulations just as a way of keeping up appearances or as a way to bring up a product or service that your contact might find useful in light of the trigger event. Just seen some excellent reviews of [their product or service] on [review website]. "Last chance". For More: 131 Subject line for Asking Feedback [Samples Included]. Instead, set up automated sequences that include follow-ups with a tool like Mailshake. Great news! And it can help to build and maintain relationships over time. You dont want to be too pushy, but you cant risk falling off the radar, either. As youre reading, watch for tips and tricks about how. Keep it short. In today's world-where a misplaced click can cause cyber chaos-people are wary of anything that looks remotely spammy. Why it works: People inherently want to be helpful, even if theyre busy. Thankfully, it easily tees up sharing relevant industry data or competitor insights. You can then follow up with a calendar invite. That's amazing information. It has that added bonus also of providing a local feel and personal touch to the email. While this follow-up technique isnt necessarily a bad one, there are alternatives that could garner much more exciting results. Get sales tips and strategies delivered straight to your inbox. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). Either way, this subject line is getting opened more often than not. Keep the sender, the snippet, and the email content all the same and send anywhere from 100 to 1,000 emails. The best email subject lines are under 5 words. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. Are you around Tuesday at lunch?Congratulations,Graham. Have you ever considered doing [actionable tip]? You dont want to be too generic, but neither do you want to come across as overeager. Whatever the reason, make sure its meaningful to your recipient, not just you, and refer to it in your subject line. What to do after a meeting: Use your notes and action items tosend a follow-up email within one hour after your meeting. When it comes time for you to send a follow up email, it's key that you include a reason why you are reaching out. Convenient, eh? Try a one-word or four-word subject line to go against the grain. You dont have to be a stand-up comedian for this to work: This isnt an award-winning joke. Example: Hey [client]. Grab the free report. Why it works: Some people like to be sold to in a specific way. And heres the thing.. We know these emails are a great place to start, but aren't a silver bullet. Test, Test, Test. Heres the data, broken down by open rates andreply rates, compared to the average: What to do before a meeting: As soon as your meeting is booked, schedule an email reminder to send at least two hours before your call or in-person meeting. Is there something wrong with "Let's Touch Base"? Related: 113+ Best Confirmation Email Subject Line Ideas, Related: 113+ Best Email Subject Lines For Sales Ideas, Related: 109+ Best Spam Subject Lines Samples & Examples. The phrase touching base is often used in business contexts when reconnecting with someone (e.g., just touching base) or proposing to make an appointment with them (e.g., lets touch base). Theres nothing entertaining or interesting about it at all. That said, when choosing this subject line, be sure you deliver on the expectations in the body. It just isnt sustainable. Why it works: Fear of missing out, or FOMO, is a very real phenomenon one that Urban Dictionary defines as, A state of mental or emotional strain caused by the fear of missing out. Instead of playing email tag all day, you can also stay connected with your prospects, customers, and clients by using other (often more effective) communication channels: Here are three alternatives to email that can help keep your business conversations flowingand the kicker is, you can do all three of them in the same app. Learn how to do sales prospecting more effectively in this free webinar. The average businesspersons inbox sees more than 120 emails every day. A great way to write a touching base email subject is to focus on the recipient. A bit of gratitude makes you more memorable. Why it works: Everyone is aggressively pitching their product these days, talking about how great they are and in effect consistently pushing people away. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. Maybe its that youre approaching a deadline, or you have a case study relevant to them, or you discovered a trigger event. How have things gone since then? In fact, past five words in the subject line, you fall below 50%. Be funny. The system also includes conferencing, business SMS, and online fax functionality: The new email Formula: NEW: [Blog Post Title] Example: NEW: How Slack Generates 100,000,000 Website Visitors Per Month Groove HQ uses this little trick well to make opening emails about their latest blog posts more desirable: 2. You made a connection and want to stay on their radar, Pleasure chatting with you, [prospect name], They gave permission to circle back later, Adding a touch of urgency and specificity. 1. You made a connection and want to stay on their radar, 4. Heres what to ask. Weve also discovered that empty subject lines work well. many! This could be an article, a LinkedIn post, or even a Quora answer they recently wrote. They can smell out automated emails thatrequire littleeffort and usecustom fields like {!First Name}. Why it works: For one, it shows this isnt the first time youve attempted to reach them. And being boring is not going to help you schedule sales calls, engage prospects, or close deals. progressing with their part of a shared project, these emails is that they tend to lack value, Reminding the recipient that youre waiting on a response or other promised communication, Checking in with a colleague, client, or acquaintance you havent spoken with recently, Asking for an opinion on an ongoing project, Saying hi and keeping the lines of communication open, even if there isnt something specific to discuss, Ask for a meeting on a specific day or within a specific time period (e.g., How does a meet-and-greet with Sally on Thursday sound?), Request a follow-up with a few suggestions for a product title, pricing structure, or other key detail. Yesware will help you generate more sales right from your inbox. Pro-tip: Become a sales email master with this 6-day sales email boot camp. We're on a mission to help you build lasting business relationships. 2023 RingCentral, Inc. All rights reserved. There are countless ways to customize the suggestions above. Real estate professionals manage more listings with Copper. The key here is tactfully. Tell them youre behind on your sales quota and that you can give a substantial discount as a result. It was great to share some of the latest research on touching base email subjects with you. Why it works: It shows this isnt your first touchpoint and indicates that youre serious. Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. The other person should also be interested in helping them and should answer any questions they may have. You can take steps to protect your organization from economic issues. Because 56% of people open their email on mobile, lengthy subject lines will get cut off. What problem has nobody been able to solve for you? This email subject will be appreciated by those who have a good cooking streak in the mornings. The solution? Have you noticed if your prospect has just shared a new article on LinkedIn? Why it works: Sometimes being blunt can break down barriers. In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? Dan Vanrenen, the Managing Director of Taskeater, believes that when it comes to writing compelling subject lines, you should write a subject line that encourages them to respond and clearly signals your interest in what they have to say.. Your prospect just sat through a call with you and will still be invested in the conversation. For example, in the body, you could tell them about an event youre co-hosting that theyre invited to, or share an exclusive piece of content that can help them achieve their goals or overcome a particular pain point. Urgency is a quick win for any subject line, and this one does it gracefully without coming off as desperate. So, when a sender sets the expectation that there are next steps, it makes the recipient more likely to follow through with these next steps. "Let's touch base" emails are boring. Something went wrong while submitting the form. One way to grab the attention of your recipient is to mention a recent piece of content theyve published. (no subject) sometimes this can actually work in your favor! Much more efficient than Hey, lets touch base..
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