Family for me is more important than the job, he When Ulrich Lehner retired as planned in 2008, Rorsted stepped into his shoes and was appointed CEO. Everything from use of water and production and wastewater with dying, and just the billions of garments that are sold every single year and discarded in landfills. Rrsted said for the past seven years, the company has produced products with an increasingly to be the best sports brand in the world and to do it sustainably. Kasper Rorsted confirmed as CEO of adidas for more 5 years - World Footwear Rorsted has lived in Germany since 1991, is a former junior national handball player, passionate skier, tennis player and soccer fan - conveniently of FC Bayern, the club in which Adidas has held a ten percent stake for 15 years. The following is the unofficial transcript of a CNBC interview with Adidas CEO Kasper Rorsted from the CNBC Evolve Global Summit, which took place today, Wednesday, June 16th. You know, we said what we're going to do and we executed that extremely diligently since last summer when we following the Floyd killing in Minneapolis. in the region with housing, food, clothes, and other basic needs. I noticed the company was vocal against stopping Asian hate when that was going on. It has been and will continue to be a super important market for us. In addition, the entire Henkel Management Board knows our top 300 or 400 people personally and knows where in the world they are working. And do we have a successful relationship. If you look upon this, you know, hoodie I'm wearing today is made out of fully recycled material. Adidas CEO Kasper Rorsted will remain at the helm. McKinsey: To that end, Henkel recently set up a ShopperLab and a Beauty Care Lighthouse. We aim to turn Henkel into a real-time enterprise. We are working on several initiatives, such as a standardized master data-management system for the whole company and an improved predictive model for raw-material price development. Eisen: Is that tricky when you have so many high profile people that you endorse? Best Debt Consolidation Loans for Bad Credit, Personal Loans for 580 Credit Score or Lower, Personal Loans for 670 Credit Score or Lower. So it's done through the strategy of the company, the conversations we have in the boardroom. than 800 patents with most innovations inspired by an athletes needs. CNBC Transcript: Adidas CEO Kasper Rorsted Speaks with Sara Eisen from We have just established a Digital Council to coordinate Henkels digital activities, develop a digital vision through 2020, and explore digital opportunities for our businesses. And that will be a challenge in itself. It also plans to reach climate neutrality by 2050. That was his second time Rrsted said he didnt know when retail operations I dont want to be seen as an administrator, but as an architect. 10 Things You Didn't Know About Kasper Rorsted - Money Inc We also use the ShopperLab to demonstrate to retail clients how they can use this approach in their stores. Rorsted: I think over time, you get the credit that you deserve. Egon Zehnder: What do you think of a mandatory quota for women in management the subject of heated debate in Germany? We will go deep in the markets where we already have a strong presence, and we will selectively enter new growth markets. got to take the lead and we want to be the leader in sustainability.. So in summary, those are my key tasks as CEO: get the strategy and the team right. As a family man who shares our values, he is also a very good fit on an interpersonal level, stresses Simone Bagel-Trah, who chairs the Shareholders Committee and the Supervisory Board and thus represents the Henkel family, which today still holds the majority of the voting shares. "Kasper . Our people are important to me and I hope that they realize it. Is it the recycled polyester going fully there by 2024? So I do think that it's important that the industry will and can do this, but somebody's got to take the lead and we want to be the leader in sustainability. Adidas CEO Kasper Rorsted. He has been at the helm of the global sportswear giant since 2016. In 2010 we held almost 5,000 workshops in which I participated personally as often as I could to communicate our vision, values, and targets to all our employees around the globe. Rorsted: If we look, we really see sustainability being an integral part of our business model. It doesnt interest me. We need reliable childcare solutions that allow both parents to work at the same time if they so choose. Of course, were against the war. At the same time, however, we will continue to invest in innovation. After all, in only a few years Rorsted has not only established a new corporate culture at Henkel, but also put the company on track for a promising future. Klaus Behrenbeck is a director in McKinseys Cologne office. Where do you see Henkel today in this respect, and what challenges are looming on the horizon? Eisen: Your industry, fashion, does not get high marks when it comes to sustainability and environmentally friendly practices. There are no human winners in this game. For me, that is one that has such a devastating impact on the entire environment. It has certainly helped that we stuck to our course from the very beginning. How do you think about it as far as where it fits in with some of your priorities and your overall business model? Rorsted: I think it depends on which company you are. And I think the consumer says that we are resonating more and more, you know, a lot of our consumers are very young consumers. In addition, I try not to pass the buck when things arent going well, but to shoulder the responsibility myself. shoes. importance of Adidas taking the lead in sustainability in the retail industry. We respect and are proud of our culture and history because they are an important part of what made Henkel the outstanding company it is today. Share prices of the company have fallen about 37% since the beginning of 2022, a major hit that can be . By the way, I do the same: whenever I travel, I visit stores and talk to consumers. Last September the company organized its second global Rrsted started Before that, Rrsted spent more than a decade in leadership and management positions And every year you're going to have you know, a new, I would say disruption, whatever we want to call it. But we actually welcome everybody that's taking a step forward. crowd, the head of one of the worlds most iconic brands spoke about having a mindset Kasper Rorsted Wiki/Biography Kasper Rorsted is a Danish manager who has been the CEO of German sportswear firm Adidas since 2016. On his greatest accomplishment outside of work, he shared that he has been married Where do we see ourselves in five or ten years? The company has 62,285 employees worldwide, with 2,500 retail stores in over You cannot run a global company from your desk. Kasper Rorsted: Because Henkel is a global and diverse company, its crucial that we all have a common understanding of what strong leadership means. We have probably, you know, three to 400,000 people directly and indirectly employed by Adidas in China. 3 talking about this. In countries where Henkel is hardly known, we prefer to target specific groupsfor example, through partnerships with individual professorships all over the world. Will you continue to do that? Toyota Respects Employees According to Liker, Toyota's leadership style emphasizes the importance of respect for its people. Their hair is covered for hours every day and as a result needs special care. Most people want to play for the winning team, want to be personally successful, but they also want to have a certain amount of support. After a hiatus of several months, on April 1, 2005 Rorsted joined the Management Board of Henkel, a Dsseldorf-based company. If I had failed I could always have returned to familiar ground, after all. It isnt enough to pay well; you have to offer people a career path, including international job rotations and unique opportunities. The sportswear giant announced today that its supervisory board extended the appointment of the executive chief for another five years. And some employees accused you of being hypocritical, your head of HR left. He focuses on building relationships with his team and even drives them to become a healthier individual. This is the advantage of clear and simple values they can be measured. And also being able to build products that are competitive in the way they do. And we're a sports company. So that's where you see maybe somewhat, you know, of an awkward partner and coming together, but for us really succeeding in sustainability is more important than, you know, competing with each other. But when we improve each quarter, its mostly down to having the better employees. Does that put you in a tricky position with these people who obviously speak for themselves and not for Adidas, but you are paying a lot of money, and couldn't pull the plug if they say something truly offensive? Since 2018, Rrsted has served on the board of directors at Nestl, but the company Kasper Rorsted has been a member of the adidas Executive Board since August 2016, and the company's Chief Executive Officer since October 2016. . Innovation is what our company is about. Rorsted: If you look and I think this is super important is that we get the best innovation from everybody. see the end of plastic waste. Nine out of 10 articles will be sustainable by 2025. Of course, a Management Board member cant assume the role of the supervisor, but we do have to be a visible presence to our management talents and show that we value them. Keeping our eye on these strategic priorities, we were then able to set ambitious financial targets and reformulate the Henkel values. in April. We want the best athletes in the world wearing Kasper Rorsted, born in Aarhus, Denmark in 1962, launched his career in the IT industry after completing his MBA at the International Business School of Copenhagen. One of the techniques we use is an eye-tracking system that analyzes eye movement and translates it into heat maps, showing patterns of shopper behavior. Rrsted, 60, has been described as a highly successful and competent leader who is We expect that in 2016, 12 of Henkels 20 highest-revenue countries will be in emerging markets. Rorsted: I always tried to combine it with my regular visits to our markets, just like I always want to meet our high potentials in each country when I am there. 50 countries. In past interviews, he has talked about the importance of driving sustainable products McKinsey: Speaking of your IT background, what role do IT and digital technologies play in Henkels corporate strategy? I am convinced that we need this diversity; its a competitive advantage. And who is Kasper Rrsted? He eats cereal for dinner. But I think a lot of the challenges lies around innovation, and getting the right, you know, costing into place that it actually makes it a competitive offer. Kasper Rorsted: When I joined the company, Henkel had about 1,000 brands. Adidas CEO Kasper Rrsted Talks 'Owning the Game' and Sustainability at On the subject of social justice, Rrsted told Footwear News in June 2021 that he believes its important to acknowledge differing opinions and But in fast-growing emerging markets, you cannot expect the same stable conditions that we are used to in mature marketsjust think of the political unrest in the Middle East, for example. Kasper Rorsted, born in Aarhus, Denmark in 1962, launched his career in the IT industry after completing his MBA at the International Business School of Copenhagen. Our guiding principle is that we treat everyone fairly, but not everyone the same. In keeping with our vision of being a global leader in brands and technologies, we then formulated five values: customers, people, financial performance, sustainability, and family business. For more information about NBCUniversal, please visit http://www.NBCUniversal.com. He also procurement, IT, and infrastructure services. Shopping for household items like shampoo or detergent still happens largely offline, and we dont expect this to change substantially in the near future. Speaking of super cool products, Stan Smith going 100% recycled. the third speaker in the University of South Florida Muma College of Business Thought The news comes as a shock, especially considering that Rorsted had signed an extension to remain CEO until 2026 on top of his leadership leading to 5x growth in the North American market, that is until the Covid-19 pandemic hit the scene. Kanye West Declares Adidas CEO Kasper Rorsted As Dead Is that your call? During a Q&A session following his presentation, USF student-athletes asked Rrsted the best sports brand in the world. To date, we have trained more than 1,300 sustainability ambassadors, and more than 6,700 children in 23 countries have attended a sustainability session. 4202 E. Fowler Avenue, BSN 3403, Tampa, FL 33620, USA813-974-4281. Eisen: Well, that's why you are a great guest to talk about this subject. Sometimes its that easy: simply talk to people. On 22 August 2022, it was announced that he would hand over his role as CEO 2022. The world around us is not getting any easier quite the opposite, in fact. Welcome to the official Facebook Page for Kasper Rrsted. This also gave us the courage to stick to our goals and decisions even when things got tough. McKinsey: As a non-German and the first Henkel CEO who did not grow up in the company, you represent a cultural change at Henkel. I know I always ask you in interviews about Kanye West to comment on his latest rant on Twitter, or what he said about slavery, which you did actually come out against. And when I look upon the shoe that we have jointly built that is a super cool product. In his youth he was a member of the Danish junior national handball team. Only when we are close to consumers can we offer them products that cater to their specific needs. Based on 419 ratings, Kasper Rorsted ranks right below Callaway Golf's CEO, Oliver Brewer III. His favorite app 365 Dream And in America, we went out when it came to race and I realized along with the rest of the leadership, we need to take steps. Egon Zehnder: Where does this liberal-minded approach come from? Adidas has announced that Kasper Rorsted will step down from his role as chief executive in 2023. What did you mean by that? He works closely with numerous family entrepreneurs and management on, Intergovernmental & Multilateral Organizations, leadership team throughout the entire organization. Weve increased our talent development efforts through collaboration with Harvard and other universities, for example. Last year, they achieved a 69% share of sustainable Adidas products. We are constantly adapting our structures to become faster and more flexible. In a 45-minute presentation, Rrsted talked about the companys strategy of becoming Specific areas of the Lighthouse are devoted to topics that are important to us, such as sustainability or digital innovation. Rorsted's wife has lived back in Munich with their four children since 2013. But the one that really has an impact on all of us is, you know, the plastic waste initiative that we put in place. The company formerly owned the Reebok brand, and the sale of Reebok Sara Eisen: Welcome, Kasper, it's so great to have you at our Evolve conference. Experience as global CEO and board member in listed international companies in IT, consumer goods and chemicals. I think this mindset is the key to success. It drives transparency to ensure that you need to do what you're doing. Today, 55 percent of our employees are in emerging markets. I think that that's where you got to be very careful and say you can't come in at every single situation all the time. Rorsted: We tried to create a completely transparent approach to future corporate development and we defined very clear targets. In the difficult economic environment of 2008 and 2009, it was also particularly challenging to work on developing new corporate values and vision while at the same time focusing on steering the company through the crisis. Tell me more about how Henkel came up with that product line. Egon Zehnder: You clearly contemplated the possibility of failure when you consider a candidate today, do you also look at how they have dealt with setbacks or personal failure in their careers? We put great emphasis on internal promotion and talent development. Visit our Press Room to find our press contacts, reports and publications. Since 2018, Rrsted has served on the board of directors at Nestl, but the company Rorsted: Making Henkel even better. annual report. When you think about ESG, where do you think it's going? It is also extremely important to follow through on any personal commitments we make regarding career or other professional development opportunities. would resume. So how do you deal with that, which is even tougher in some ways? Eisen: When we came up with this panel idea, we really wanted to map out a conversation from a leader in sustainability to talk about how you incorporate that into the business plan and the overall strategy. In recent years, the 137-year-old company has fared wellin large part by dramatically boosting its presence in emerging markets, which today account for 45 percent of its global revenues of 16.5 billion. As a family company it is part of our corporate culture to think and act in the interests of our long-term success. Egon Zehnder: Is transforming a companys culture primarily a question of communication, then? A Division of NBCUniversal. The company also plans to reach climate neutrality by 2050, according to its 2020 My personal involvement certainly made clear how serious we are about this. and employees first. And I think it should be done less with the personal opinion of the CEO, because the CEO represents the company, but is not the company. of Business Thought Leader Series. stores and e-commerce site in Russia. American sports fans. From zero to hero and back again it was all possible in the blink of an eye. at Henkel in 2005 as the executive vice president for human resources management, Then we have a full range of HR development tools that can be applied according to the potential of the individual candidate. Protecting workers' jobs. Toyota's Leadership Style: Respect and Relationships So, I do think that we are getting the credit. By 2016, we expect this number to be 60 percent. getting wrong and be fully committed to it, Rrsted said. topics. McKinsey: One of your newest product lines is Gliss Restore & Refresh, developed specifically for Middle Eastern women who wear veils. What do you miss? Second, [we have] a relentless focus on driving innovation into our product. Coming out, obviously against hate, and in support of Black Lives Matter. He has been at the helm of the global sportswear giant since 2016. the issues as they are happening. And I think you have to, you know, we say pick your battles. As CEO, I believe that a primary task for me and the management board is to shape Henkels growth strategy and clearly communicate it to all employees. Kasper Rorsted has been head of Adidas since 2016. Egon Zehnder: Doesnt the sort of ongoing evolutionary change that you have been pursuing for three years now place a lot of stress on the company and its employees?
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